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Vitek. Pure water and delicious tea! New advertising campaign of Vitek brand

Vitek brand is present at the Russian market for more than 5 years already and during this time it gained wide recognition both in Russia and in the CIS and has become a truly popular brand.

From the end of November 2006 a new advertising campaign of the brand starts, which is appealed to strengthen Vitek positions at the market of household appliances, to raise its status in the eyes of existent and future consumers through advertising of innovational products in Vitek production line. Television has been chosen as the main communication channel and in Moscow such channel as transport advertising will be used as well.

In the new Vitek commercial superstars took part: a reiterated world and Europe champion, winner of Olympics, Irina Slutskaya and the electric kettle Vitek VT-1131. In a lively and bright commercial the figure skating star advertises one of the innovational Vitek products the electric kettle Vitek VT-1131 with 4-stage aqua filtration system with HEPA filter.

Bright and rememberable creative idea of the commercial is professionally performed by the producer Vasily Chiginsky. Fabulous New Year atmosphere and a lively plot of the commercial revive spirits and attract attention, successfully standing out from the advertising stream. The shooting of the commercial was performed by the production studio PSTVC with assistance of “Prior” ad agency.

Already at the end of November a 20-second and a 10-second versions of the commercial will appear on television in Russia and Kazakhstan. In Russia the following channels will be involved in the advertising: The First Channel, Russia Channel, STS Channel, Ren-TV Channel. In Kazakhstan: The First Channel, Eurasia Channel, KTK Channel, NTK Channel.

Download a 20-second version of the commercial.

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